Power of Pink

Each year, it is estimated that more than 252,000 women in the United States will be diagnosed with breast cancer. One in eight women will be diagnosed with breast cancer in their lifetime, and there are currently more than 3.3 million survivors in the U.S. right now.

October is Breast Cancer Awareness Month, and this year Renewal by Andersen has committed in a big way in the fight against the insidious disease. 

This August, Renewal by Andersen Vice President of Affiliate Operations Jeanne Junker became one of those 252,000-plus women, when she received the life-changing diagnosis of stage 1 breast cancer. Fortunately, it was caught early and she fully intends to be one of those 3.3 million survivors, as well.
 
When news of Junker’s diagnosis was announced at Renewal’s annual Owner and General Managers meeting this summer, folks around the network immediately wanted to help.

Unbeknownst to Junker, a covert “Operation Pink” team convened at Renewal by Andersen headquarters and got to work on a plan to honor Junker—and other survivors nationwide—by partnering with the American Cancer Society to raise money for the fight against breast cancer. 

They set a goal of raising $150,000 in the month of October, and kicked off the “Wear Pink, Save Lives,” campaign with a video featuring affiliates from across the network wearing pink, sharing who they were fighting for, offering Junker messages of hope and support, and letting everyone know “We Got You.”


Says Renewal by Andersen Vice President of Marketing Troy Barrow, “We're proud to watch our employees across the country contribute their time, talent, and resources to the causes that mean the most to them. Breast cancer is so personal to many of the families at Renewal by Andersen…so being able to support a cause like this, on a scale like this, is powerful.

Amazingly, the campaign preparations were kept completely secret from Junker—who was both surprised and moved when the kickoff video played in what was supposed to have been a normal creative review meeting. “I was blown away. I am overwhelmed with the love and support. I’ve said it before, and this just reaffirms it, this isn’t just a place to work…this is a family.”

Junker is also quick to tell you how important it is to her that the “Wear Pink, Save Lives” campaign is to more than just herself. “I am thankful for early detection; they caught this early. I urge others to get regular exams. And if this campaign, if these efforts, help even one more person out there know they are not fighting this alone, that they have a support system and resources…it means so much.”

She continues, “We’re not just a group of people growing a business. Moments like this, seeing people come together like this for a cause that touches so many of lives, reminds us of what makes this network truly special. It reminds us that every person here belongs to something bigger.”

More About “Wear Pink. Save Lives.”
Renewal by Andersen is going pink in October as part of the American Cancer Society’s “Wear Pink. Save Lives.” Campaign. All installers and sales reps will be wearing pink this month; also available are special pink-ribbon vehicle magnets, and leave-behind cards to let homeowners know about the campaign and providing them with a URL if they would like to donate.

The fundraising campaign features a co branded landing page set up through American Cancer Society,
www.renewalgoespink.com, that can be shared via social media, and can collect donations from customers and Facebook followers. The goal of the fundraiser is $150,000.