When football fans arrived in Minneapolis for the Big Game, Andersen welcomed them to the Bold North with a custom-built warming.
The KARE 11 Andersen Windows and Doors Warming House drew crowds throughout Super Bowl LIVE Presented by Verizon, a free 10-day festival along a seven-block section of Minneapolis’ iconic Nicollet Mall. With activities, food, drink and outdoor concerts, the event attracted more than one million visitors.
The warming house was designed to give visitors a little break from the elements with a Northern Lights display that lit up the ceiling, photos with past and present NFL legends, and a chance to take home a piece of history with a commemorative penny from the KARE 11 penny press.
“Andersen Corporation has proudly called Minnesota home for 115 years and we are honored to extend a warm welcome to football fans from around the world,” said Jay Lund, Andersen Chairman and CEO.
The warming house featured windows and doors from the Andersen Architectural Collection, including E-Series stationary and awning windows and E-Series hinged patio doors. Warming house visitors experienced how our windows deliver both aesthetics and reliable performance, and how our doors remove the boundary between indoors and outdoors.
KARE 11, an NBC affiliate serving the Minneapolis / St. Paul market, hosted more than 55 live news broadcasts from the warming house throughout the week, drawing large crowds to a studio that featured one of our Wieland® Liftslide curved patio doors.
Celebrities including “NBC Nightly News” anchor Lester Holt, “The Tonight Show” host Jimmy Fallon, and musicians Soul Asylum and Sheila E were interviewed from the warming house. Fallon greeted fans, gave away Tonight Show hats and tried his hand at the penny press. Holt took time for photo sessions with fans. Soul Asylum put on an impromptu performance.
Andersen was a proud supporting partner of the Minnesota Super Bowl Host Committee.