BAYPORT, Minn. (March 6, 2014) – Andersen Corporation today announced its nationwide launch of the company’s first ever loyalty program for trade professionals. Contractor Rewards allows participating contractors to earn points when they purchase select products from Andersen.
“Loyalty to the Andersen brand has tremendous value and we want to reward that behavior,” said Justin Kurysh, segment marketing manager for Andersen Windows. “The Contractor Rewards program not only allows us to reward loyal Andersen customers, it opens opportunities for potential new business.”
As a window and door manufacturer, Andersen has category exclusivity in Contractor Rewards, which is a program administered through BI Worldwide*. The program is made up of multiple manufactures within the building products industry. To earn points, contractors simply sign up for the program and purchase qualifying Andersen products. It’s easy, fast and allows participants to begin earning points immediately. After each qualifying purchase, participating contractors receive an email notifying them of the points they’ve earned. Contractors may redeem their points by choosing from over 750,000 rewards.
“It’s similar to a travel loyalty program that consumers participate in,” said Kurysh. “Except with Contractor Rewards contractors have the opportunity to accelerate their point earning potential by purchasing from more than one participating manufacturer, so it has exponential possibilities.”
With multiple building product manufacturers participating in Contractor Rewards, contractors enjoy the convenience of being able to earn points from more than one manufacturer. A unique feature of the program is that the points contractors earn through Contractor Rewards never expire once claimed. This provides participants more control in how and when they choose to use the points they’ve earned. For more information, visit www.andersenwindows.com/rewards .
* BI Worldwide is fully responsible for the operation and fulfillment of the Contractor Rewards Program and website. See contractorrewards.com for all rules, terms and conditions.
ABOUT ANDERSEN CORPORATION
Headquartered in Bayport, Minnesota, Andersen Corporation includes Andersen Windows, Inc., Renewal by Andersen Corporation, and Silver Line Building Products LLC. Andersen employs more than 9,000 people in locations across North America with sales worldwide. The company is committed to supporting the community, donating more than $50 million to nonprofit organizations through its foundation. Andersen received the 2013 ENERGY STAR® Partner of the Year – Sustained Excellence award for its continued leadership for protecting the environment through superior energy efficiency. Visit us at www.andersencorporation.com .
“ENERGY STAR” is a registered trademark of the U.S. Environmental Protection Agency.
“Andersen” and all other marks where denoted are trademarks of Andersen Corporation and its subsidiaries. © 2014 Andersen Corporation. All rights reserved.