BAYPORT, Minn. (November 8, 2012) — Andersen Corporation today announced it has launched three fully redesigned Andersen brand websites offering a richer, more intuitive navigation experience for customers and dealers looking for information about the company and its windows and patio doors. The all-new sites are also tablet-friendly, acknowledging the growing prominence of mobile access in the building industry and beyond.
“Before setting foot in a showroom or home improvement center, customers spend time researching their options online,” said Jim Conway, digital marketing director at Andersen. “We want to offer every website visitor the opportunity to dig deep and find more information on the styles that appeal to them so they can make a fully informed choice.”
THE NEW ANDERSENWINDOWS.COM
The new windows and patio doors website, www.andersenwindows.com, features a clean design, making it easy for visitors to find what they’re looking for. Detailed product information gives visitors a sound foundation of knowledge while choosing windows and doors and the ability to validate their product choices through user ratings and reviews. The redesigned site also offers the opportunity to share information on their selections through social media tools.
“Millions of consumers planning to build, remodel or replace their windows and doors visit our site each month. We’re committed to delivering more for them in this redesign with tools and resources easily and logically accessible,”Conwaysaid. “In addition to homeowners, we recognize that offering a comprehensive online resource for our dealers is critical.” According toConway, that includes mobile compatibility for the growing use of tablet and Smartphone technology in the industry. “Our customers and dealers work in environments where technology and, for that matter, electricity can be scarce. Mobile compatibility puts our product information in their hands anywhere, anytime.”
INDUSTRY NEWS AND INFORMATION AT CORPORATE.ANDERSENWINDOWS.COM
In addition to the Andersen Windows website, Andersen also launched corporate.andersenwindows.com — a first for the organization. This corporate site focuses on the industry leadership of Andersen and its family of window and door companies, including Andersen Windows, Inc., Renewal by Andersen Corporation, Silver Line Building Products LLC and American Craftsman Window & Door Company. The corporate site features the organization’s history, its leadership in sustainability and a career center.
The newly established News Center is where company and industry news come together to create a constantly evolving site for the latest about Andersen and the building industry. Social sites from across the corporation are accessible and streaming here as is the company’s sustainability blog — InOurNature. Traditional media resources are also accessed through the News Center, including news releases, the latest media kits, a photo gallery for downloadable, hi-res images, and a calendar of events.
NEW AMERICANCRAFTSMANWINDOWS.COM NOW LIVE
In addition to the window and door and corporate sites, Andersen also recently launched a new American Craftsman website. With a fresh, new look, www.americancraftsmanwindows.com offers a layout that is easier to navigate and up-to-date content that is relevant for consumers and professionals alike. There are also convenient product comparisons that help customers choose the right product for their project and direct links to the product pages on The Home Depot® web site where visitors can purchase the products. The site also features geo-targeted product suggestions for visitors, making it easier to find products ideally suited to unique weather conditions and building requirements in any given region.
ABOUT ANDERSEN CORPORATION
Headquartered in Bayport, Minnesota, Andersen Corporation companies include Andersen Windows, Inc., Renewal by Andersen Corporation, Silver Line Building Products LLC and American Craftsman Window & Door Company. Andersen employs 9,000 people in locations across North America with sales worldwide. Andersen received the 2012 ENERGY STAR® Sustained Excellence award for its ongoing commitment to sustainability. Visit us at http://www.andersencorporation.com/
“The Home Depot” is a registered trademark of Homer TLC, Inc. “ENERGY STAR” is a registered trademark of the U.S. Environmental Protection Agency.
“Andersen” and all other marks where denoted are marks of Andersen Corporation.
© 2012 Andersen Corporation. All rights reserved.
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