2014 Brand Use Study Ranks Andersen Tops in Two Leading Product Categories

BAYPORT, Minn. (December 19, 2013) – The results are in: builders rank Andersen® windows the number one wood & clad-wood window brand they’ve used in the last two years and the brand they use the most according to BUILDER® magazine’s 2014 Brand Use Study.

Andersen patio doors topped the list as well, claiming the number one position in the Doors: Patio category for superior quality, the brand used most in the last two years and the most used brand. Respondents to the survey also cited Andersen as the window and patio door brand they are most familiar with, continuing the company’s legacy as the most recognized wood and clad-wood window and patio door brand among builders.

“Andersen has carefully tracked the results of the BUILDER® Brand Use Study since 1998,” said Sal Abbate, chief sales and marketing officer at Andersen Corporation. During that time, results show that:

  • For 16 years, builders have rated Andersen highest in quality among patio doors
  • For 16 years, builders say they have used Andersen wood & clad-wood windows and patio doors more in the last two years than any other window brand
  • For 16 years, Andersen has been the brand builders have used the most, more than any other brand of wood or clad-wood window and patio door

“This recognition is a testament to the strength of the Andersen brand and our products,” said Abbate, “but also of the support and dedication of our dealers and loyal customers. A sincere thank you to them for their representation of the Andersen brand.”

Andersen products have consistently scored high year-over-year in product quality, in particular. The 2014 study shows Andersen ranked 6.05 and 5.96 out of a possible 7 in quality of wood & clad-wood windows and patio doors respectively. Other rankings for 2014 show 87 percent of wood & clad-wood window respondents are familiar with the Andersen brand, 48 percent have used Andersen window products in the past two years, and 24 percent choose Andersen windows the most among wood & clad-wood window brands.

Similar results show the top-billing sentiment toward Andersen® patio doors with 83 percent of respondents familiar with the Andersen brand, 46 percent using Andersen patio door products in the last two years, and 22 percent choosing Andersen patio doors most often.

The yearly BUILDER Brand Use Study includes a nationwide survey of builders on their preferences related to a wide variety of products and brands. Andersen has consistently faired well in the study since the inception of the program. The survey sample included more than 2,400 BUILDER magazine subscribers. Results of the 2014 Brand Use Study will be published in the April 2014 issue of BUILDER magazine and on the magazine’s website. Past year’s results can be viewed at www.builderonline.com.

ABOUT ANDERSEN CORPORATION

Headquartered in Bayport, Minnesota, Andersen Corporation includes Andersen Windows, Inc., Renewal by Andersen Corporation and Silver Line Building Products LLC. Andersen employs more than 9,000 people in locations across North America with sales worldwide. Andersen received the 2013 ENERGY STAR® Partner of the Year – Sustained Excellence award for its ongoing commitment to sustainability. Visit us at corporate.andersenwindows.com

“ENERGY STAR” is a registered trademark of the U.S. Environmental Protection Agency. “BUILDER” is a registered trademark of Hanley-Wood, LLC.  “Andersen” and all other marks where denoted are trademarks of Andersen Corporation.

 

© 2013 Andersen Corporation.  All rights reserved.